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Edward De Bono
Dr. Edward de Bono, creator of the Six Thinking Hats
concept and the Six Thinking Hats training programme,
is regarded as the world's leading authority on creative
and conceptual thinking.
He developed the original concept of "Lateral Thinking"
which is now officially recognized in the Oxford English
Dictionary.
Dr. de Bono has spent a lifetime refining thins process
and putting it into practice in leading organisiations
around the world.
His concepts have been applied by executives at some
of the world's most successful corporations: American
Standard. BP, British Airways, Citibank, Ford, Exxon,
General Motors, IBM, Kodak, Merck, Monsanto, NTT (Japan),
Pfizer, Prudential, Proctor & Gamble, Sandoz, Shell
and more.
De Bono is the author of over 80 books which have been
translated into 32 languages.
These include Lateral Thinking for Management, Six
Thinking Hats, and Serious Creativity.
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